# Pabbly Email Marketing — Frequently Asked Questions

**Q: What is Pabbly Email Marketing?**
A: Pabbly Email Marketing is a platform that helps you send emails to your customers, leads, or subscribers. You can send newsletters, promotions, updates, and automated email sequences all from one dashboard.

**Q: Why is email marketing important?**
A: Email marketing helps you stay in touch with your audience, share offers, launch new products, and build long-term relationships. It's one of the most cost-effective ways to grow a business online.

**Q: How does Pabbly Email Marketing work?**
A: Add or import your subscribers, connect an SMTP, create your email, send it immediately or schedule it, then track results like opens and clicks.

**Q: Can I delete subscribers and add new ones?**
A: Yes, you can delete up to 50% of subscribers monthly and add new fresh subscribers in their place. For example, on a 50,000 subscriber plan, you can delete up to 25,000 subscribers each month and replace them with new ones.

**Q: Do I need technical knowledge?**
A: No, Pabbly Email Marketing is easy to use for beginners with a simple interface and no coding required.

**Q: What does Lifetime Deal mean?**
A: A Lifetime Deal means you pay once and get access to Pabbly Email Marketing for life — no monthly or yearly subscription fees.

**Q: Can I upgrade to other Lifetime Deal later on?**
A: No, you cannot upgrade to a higher Lifetime Deal plan later. Choose your plan carefully based on your current and future needs.

**Q: How do I get an SMTP?**
A: Sign up with services like Amazon SES, SendGrid, Postmark, or Mailgun, then connect their SMTP details inside Pabbly Email Marketing.

**Q: Can I connect multiple SMTPs?**
A: Yes, connecting multiple SMTPs helps ensure emails are delivered even if one SMTP account is suspended.

**Q: Can I send unlimited emails?**
A: Yes, if you connect your own SMTP service, you can send unlimited emails.

**Q: What is SMTP and do I need to connect one?**
A: SMTP is the service that delivers your emails to inboxes. You must connect at least one SMTP to start sending emails.

**Q: Does Pabbly charge any fee to connect an external SMTP?**
A: No, connecting any external SMTP is completely free.

**Q: Need more than 10,000 Subscribers?**
A: You can upgrade to a monthly or yearly plan anytime and keep things running without limits.

**Q: Is Pabbly Email Marketing ISO 27001:2022 certified?**
A: Yes, it is ISO 27001:2022 certified, demonstrating the highest standards of information security.

**Q: Is Pabbly Email Marketing SOC2 compliant?**
A: Yes, it is compliant with SOC2 Type 2 standards.

**Q: Is there any refund policy?**
A: Yes, 30-day refund policy. If you're not satisfied, request a refund within 30 days.